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The idea of sales enablement and a harmonious sales and marketing team is something I’ve experienced more than once in my career, which is rare. I’ve been fortunate to be in organizations where we focus on the end goal and not just attribution. Attribution is one of the things that can make or break the sales and marketing relationship. Add in partners and you’ve got a real bidding war on… more ›
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This blog is about to be the mushiest I will ever get on the internet. It’s an ode to my career that’s going to highlight some twists and turns that I’ve never talked about publicly. Buckle in. Let’s take it back to college – christian school – studied Art. What was the plan there? I don’t know still to this day but it was a beautifully chaotic experience for so… more ›
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I’ve said it 100 times, and I’ll continue to say it – There’s nothing better than adding Customer Proof to your marketing to help level up your strategy. Marketing is evolving, and it’s no secret that your prospects search on review sites before even reaching out to your team. And to ignore the variety of different platforms and places where reviews live or are posted is a shame. Your Customers… more ›
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It’s been a running joke for a little less than a year now. I was at Directions NA in Orlando hanging out with some of my marketing friends in the Microsoft ecosystem and Peter, a friend of mine, decided to make this fun video short of all the people at this event who know me! It turned into something so fun for me to share with friends and laugh about.… more ›
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Last week I had the pleasure of attending #CMWorld in Cleveland where I got to meet new friends, tear up at Dewitt Jones’ keynote, and cram my head with more information than I could contain. Needlessly to say, it was an insightful, inspiring week in Cleveland. People say, “Cleveland Rocks!”, I’m not so sure about that but I had a good time in the city. From listening to Tina Fey… more ›
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I attended Content Marketing World #CMWorld and to say that I was nervous about attending alone was an understatement. I prepped with business cards, my elevator pitch for myself but also for the questions around, “What is Pacejet? Did you say PAY JETS?” While creating an elevator pitch for your everyday work life is easy, coming up with topics to have on the ready when attending an opening event for… more ›
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I wanted to create a one-pager for you folks so that you can print it out and hang it in your offices to remind you of the steps to take when creating campaign and marketing goals. For more information on how to create S.M.A.R.T. goals, click over to my blog from a few months ago. Party on. Ambushed. more ›